Gatwick Launches New Identity

GATWICK AIRPORT has unveiled its new corporate logo as it launched a £1 billion package of improvements to transform the facility.  Global Infrastructure Partners (GIP), who acquired Gatwick Airport from BAA at the end of 2009, unveiled the identity on June 21, created by branding agency Lewis Moberly to ensure differentiation of the airport from its rivals, Heathrow and Stansted.
“Today is an important milestone as we compete to make Gatwick, London’s airport of choice for passengers and airlines,” said Stewart Wingate, CEO of Gatwick Airport.  “Gatwick has long been recognised as London’s favourite airport, a more friendly and enjoyable place to travel.  It’s by building on these qualities and investing in new facilities that Gatwick will go from strength to strength.”
According to GIP, the redevelopment of Gatwick will: “put passengers at the heart of its drive to provide the best possible service,” delivering new, modern facilities at every step of the journey through the airport.  From July 1, passengers have been able to make use of the new state-of-the-art inter-terminal shuttle, renovation of which has been completed two months ahead of schedule.  At check-in there are already more self-service facilities installed, while at security there’s a new Fast Track security service and assistance lanes for families and passengers who need extra help.
Looking ahead, the £1 billion investment will see improvements to almost every part of the airport, including the South Terminal departure lounge, entrance forecourts, immigration hall, baggage systems and the North Terminal Interchange.