Gatwick Smartphone Tour

PASSENGERS CAN track progress of Gatwick’s £1 billion investment programme by scanning barcodes with their smartphone.  It claims it is the first airport and UK brand to interact with its passengers using the stickybits mobile application, which uses barcodes printed on stickers to make every day objects scannable by mobile phone.
Gatwick is currently undergoing a near £1 billion investment programme to modernise the facilities and improve the passenger experience.  While most of the work is out of sight, hidden behind hoardings, passengers who have downloaded the free stickybits mobile application can now go on a coded ‘Gatwick Discovery Tour’ and take an audiovisual peek behind the scenes to see how their London airport is changing.
The ‘Gatwick Discovery Tour’ was launched on November 3, with social media savvy passengers being invited to scan the barcodes in the North Terminal and view video content showing how the airport is being transformed by taking passengers on a behind-the-scenes audiovisual tour of the airport.
Samantha Holgate, Gatwick’s Head of Airport Communications said: “The airport is going through a major programme of improvement designed to benefit the passengers but most of this work is hidden behind standard construction hoarding.  We wanted to find a fun and interactive way to communicate to passengers about how the money is being invested, what work is going on behind the hoarding and how they will eventually benefit.  Many of our passengers are social media savvy so introducing stickybits is a great way to interact with them.”
Gatwick is launching the ‘Discovery Tour’ at the North Terminal inter-terminal shuttle departure point.  Over the coming months, more barcodes will be introduced at check-in and just after security in the North Terminal as well as the forecourt areas and immigration in the South Terminal.  Locations will be changed and the content refreshed to keep the tour interesting and up-to-date.
The audiovisual tour will also be linked to location-based social networks such as Foursquare, Gowalla and Facebook Places, so passengers can check-in and view the content online via smart phones.  (Photo GIP)