PASSENGERS AT Heathrow will now have the chance to get ‘up close’ with Britain’s top Olympians as they are immortalised in works of art.
Britain is hosting the Olympic Games for the first time since 1948 and the High Performance Art Exhibition features sport and Olympic-themed art by leading and emerging British artists. It will be based in Terminal 5 until the end of January 2011.
Heathrow will be the officially designated airport of the 2012 Olympics and is expecting to welcome over 125,000 visitors for the games. The exhibition forms part of Heathrow’s expo programme, which showcases the best of British culture and commerce to provide a unique and unexpected dimension to passengers’ journeys.
The exclusive new exhibition features 50 works of art, which passengers will have the opportunity to buy and have delivered direct to their homes. The prices range from a few hundred to several thousand pounds. All the proceeds will be split between the artist and the British Paralympic Charity.
The High Performance Art Exhibition is a follow up to the highly successful Art of Sport exhibition, which raised approximately £6,000 for SportsAid earlier this year.
A second expo space will be used to showcase several more sculptures and direct passengers through to the rest of the exhibition. It is estimated that around seven million passengers will pass through London Heathrow’s Terminal 5 while the exhibition is running.