SSP Adds To Changi Retail

SSP HAS secured two new deals to open a Saboten (fried pork) outlet and a Panopolis bakery at Singapore’s Changi Airport.  The new Panopolis will be located in the departure area of Terminal 3.
The food and beverage specialist says that with its: “comfortable lounge seating area, it will offer customers a tranquil environment in which to relax while enjoying spectacular views of the airport apron.”
Commenting on the debut of the brand in Singapore, Daren Lau, Managing Director of SSP Asia said: “Our knowledge of the airport supported by our insight studies led us to identify Panopolis as the ideal brand to meet our client’s requirement for a coffee-shop concept.  Panopolis offers a high-quality and innovative alternative to the standard names.  The fact that it was chosen to replace a brand that is already very popular in Singapore and across Asia demonstrates the quality of Panopolis and our client’s confidence in its success.”
The evidence would suggest that this confidence is well-placed.  Panopolis is already trading well above expectation at Hong Kong International Airport, and as the airports have a similar passenger profile, Lau expects the brand to do equally well at Singapore.  “Panopolis is highly original and consumers at Singapore are always keen to try new experiences.  Our recently opened Caffè Ritazza at Terminal 1 is already trading strongly and building on this success, we are certain that this new outlet will be similarly popular.”
Saboten is the leading Tonkatsu (fried pork) brand in Japan and is renowned for its sauce recipes.  Since it started trading in 1966, it has gained huge popularity with over 500 restaurant and deli locations throughout Asia.
The new unit at Singapore is centrally and conveniently located in a highly visible area of Terminal 1, easily accessible to both passengers and any airport visitors.
“We have had a long and successful partnership with the team at Changi, and we are delighted to be working with them to open these original new outlets,” Mr Lau added.  “This new venture gives us a great opportunity to develop our business at this highly prestigious airport.  Saboten and Panopolis are outstanding brands that appeal to our clients as well as our consumers, and will do much to enhance the choice of food and beverage at Changi.”