Rebranding For bmi

THE UK airline that has been previously known as bmi, recently altered its trading name to British Midland International (bmi).  The carrier has unveiled a new logo and visual identity to help strengthen its brand.  It undertook a strategic review of its brand when it became part of the Lufthansa family in 2009.
“In British Midland International, we are building a clearly-defined, well-positioned and easily understood brand,” said Joerg Hennemann, the carrier’s Chief Commercial Officer.  “Our customers around the world associate themselves with a British airline and our refreshing, new visual identity will help us to communicate in an even clearer way with our customers and staff alike.”