Promoting Breast Cancer Awareness

On Tuesday March 8 (coinciding with the International Women’s Day) South American operator Azul Linhas Aéreas Brasileiras accepted an ATR 72-200 from the manufacturer in Toulouse, France. The aircraft, PR-AZV (c/n 352), has been painted in a special pink livery to promote the fight against breast cancer. It is the fourth used aircraft for the carrier, with four more due in 2011, before delivery of the first of its – 20 firm and 20 option – order for the new -600 Series, which is planned for October this year.
The colour scheme is designed to promote the work of Femama– a Brazilian charity dedicated to fighting Breast Cancer, and when it reached Brazil in the middle of March, it embarked on week-long tour promoting awareness of the disease as well as highlighting breast cancer screening and self-examination procedure initiatives. In addition, Femama volunteers were on hand at airports the aircraft visited to give advice and hand out information about the disease and methods to detect and combat it.
ATR and its suppliers marked the delivery by making a donation to the Toulouse Cancer Campus a centre of excellence in cancer research. “By getting involved with Azul and Femama in this major awareness programme, we aim to associate ATR with such an important fight,” said Filippo Bagnato, CEO of ATR at the delivery ceremony. “We are proud to see that one of our aircraft will promote breast cancer awareness in Brazil.” All the female personnel of ATR, Femama’s President and female representatives of local and regional institutions attended the special event.
ATR and Toulouse Cancer Complex chose the name of the
aircraft: ‘La Ville Rose’, or ‘The Pink City’. All of Azul’s aircraft have names, which are normally chosen by its employees and this is the first that has been picked by someone away from the company.