Virgin Atlantic to Retain Brand

VIRGIN ATLANTIC’s Director of Sales and Marketing, Paul Dickenson, has said that the airline will keep its current brand, whatever findings are delivered from its strategic review.

In December, the carrier appointed Deutsche Bank to undertake a review that could theoretically result in the airline being sold or becoming part of an alliance.
“Virgin Atlantic is one of the most successful brands in the world from a branding perspective and I can’t see a scenario where the Virgin brand would disappear from the airline,” Mr Dickinson said.
There are many differing reports about potentially interested parties.  Industry watchers have speculated that Air France-KLM and Delta Air Lines are considering a bid for the UK-based airline, while the UAE’s national carrier Etihad is also reported to be interested in buying a stake.
Meanwhile, IAG Cheif Executive Officer Willy Walsh has said that his company would be: “very interested” in acquiring Virgin Atlantic but only for its London Heathrow slots.  He has no interest in the brand.                                                      (Photo – Key Collection)