Star Alliance Brand Campaign

THE STAR ALLIANCE has launched a new brand campaign featuring the Alliance’s ‘Biosphere Connections’ initiative, which will continue until June and includes print advertising, films, TV, online, social media and member airline communication channels.  Biosphere Connections was established in 2006 and the organisation says that it underpins one of Star Alliance’s founding principles – connecting people from all corners of the globe by facilitating world-wide travel.
The Biosphere Connections initiative has since been supporting three organisations: Ramsar Convention on Wetlands, the International Union for the Conservation of Nature (IUCN) and UNESCO-MAB (Man and the Biosphere).