New subsidiary airline for SIA

Singapore Airlines (SIA) has announced that it is creating a new subsidiary airline operating widebody aircraft on medium- and long-haul flights.
The new carrier – which has not yet been named – is described by the company as “no-frills and low-fare” and is expected to begin operating within a year.
After extensive review and analysis, the new airline will serve a “largely untapped” market and cater for the growing demand for low-fare travel.
SIA CEO Goh Choon Phong claims: “We are seeing a new market segment being created and this will provide another growth opportunity for the SIA Group.”
The venture will be wholly owned by SIA but operated and managed separately.
Mr Goh states, “As we have observed, low-fare airlines help stimulate demand for travel and we expect this will also prove true for longer flights.”
He adds: “At the same time we remain fully committed to the further growth of SIA, which will continue to offer the highest-quality products and services to our customers.”
More details are due to be announced by the new airline’s management team in due course, including its branding, products, services and route network.