dnata UK Rebranding

AIR SERVICES provider dnata has brought a new visual identity to the UK as part of a global rebranding of its business units.  Events were held near London Heathrow in July to update employees, suppliers and customers of the changes.
Plane Handling Ltd, which the company acquired last year, was rebranded as dnata.  Since the acquisition, around £5 million (US$8.1m) has been invested in new push-back tugs, high loaders and pallet carrier trucks.
“Becoming part of the dnata family has opened up a wealth of new opportunities,” said Plane Handling MD, Robert Williams.  “Not only are they bringing considerable investment to our business, but their expertise and understanding of our industry is invaluable.  Assuming the dnata identity is the logical next step, and enables us to benefit from being a truly integrated part of a respected global air services provider.”
Plane Handling’s employees are now involved in the design of new dnata uniforms, to be worn from next year.  They are also part of an exchange programme for high-performing dnata employees worldwide.