ON NOVEMBER 18, Fed-Ex temporarily ‘donated’ the use of one of its call centres to help callers donate to Britain’s huge annual BBC Children in Need telethon charity fundraising event. Staffed entirely by FedEx volunteers, its Coventry, UK, call centre was transformed into a donation centre from 18:30 to 00:30. The massive nationwide charity event is aimed at helping to ensure every child in the UK has a safe and happy childhood.
Over 120 FedEx team members gave at least six hours of their time, helping Children in Need for the third year running. On the night, over £70,000 was taken in donations through the call centre and in excess of a further £1,000 was raised through various fun events.
“It’s great to see all our team join together, contributing to this worthwhile cause,” said Adam Koffler, Managing Director at FedEx Express based in Coventry. “This is a completely employee-driven programme, and it’s encouraging to see volunteers from all different functions of the company join together for one main aim. The atmosphere in the call centre is always electric on this day, and this year was no exception.”
Overall, the Children in Need event raised a record £28 million (US$44m) on the night but expects a raise a total of around £40 million (US$63m) when all the donations are received.