Virgin Atlantic’s Pretty Amazing

Virgin Atlantic and bareMinerals have created a bespoke lip product which will be part of the airline’s official uniform kit for female cabin crew and available to everyone to buy. The shade of the lip-colour, from the Pretty Amazing range, is ‘Upper Class Red’ and marks the launch of the airline’s redesigned Upper Class cabin which will be introduced this spring.
The carrier says it has chosen the ‘Virgin Atlantic Red’ colour to “give high-flying passengers the chance to experience the jet-set glamour and style synonymous with the airline’s distinctive cabin crew.”
The striking lip colour will be sold exclusively at the Virgin Atlantic Clubhouse Spa at Heathrow, Gatwick and New York JFK before it is made more widely available later this year at selected bareMinerals’ stockists.  It will also be available for pre-order on board Virgin Atlantic flights through the airline’s in-flight shopping guide, Retail Therapy.
Rebecca Creer, Senior Spas and Grooming Manager at Virgin Atlantic, says:
“Red hot lips have always been a trademark of our female cabin crew, signifying the strength and confidence they embody.  With the launch of ‘Upper Class Red’, this is finally being made available to passengers – meaning one swipe is all you need to create a classic and timeless look – something our cabin crew can certainly vouch for!”
Vanessa White, Upper Class cabin crew at Virgin Atlantic commented: “All of the female cabin crew wear red lipstick so we were keen to find a ‘Virgin Atlantic Red’ worthy of the perfect pout!  ‘Upper Class Red’ is a vivid shade that’s bold, strong and perfect for travelling in.”
All female cabin crew will be wearing the shade onboard the new Upper Class Cabin which launches this spring on the A330 flight from London to New York.  Upper Class passengers lucky enough to be travelling onboard the inaugural flight will also receive a sample as a welcome gift.

1 Comment

  1. Really, today only i came to know about the red lipstick meaning “signifying the strength and confidence they embody”. Wow great. My kids who are just 5 years and other 3 year old really enjoy when they see cabin crew with red lipstick and need to drink hot cofee with their hand including meee ha haaaha….My kids ask cabin crew “aunty i need coffee” even the flight not take off…… so funnny ha.

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