Singapore Airlines Appoints Cabin Designers

Singapore Airlines has appointed BMW Group subsidiary DesignworksUSA and James Park Associates (JPA) to help develop the next generation of in-flight cabin products that will be introduced from the second half of 2013.
Revamped seats, cabin interiors and the latest in-flight entertainment will be introduced progressively, starting with new Boeing 777-300ERs that are due to enter service next year.  This will be followed by Airbus A350s and Boeing 787s, in addition to possible retrofits of the carrier’s existing aircraft.  With more than 60 new aircraft on firm order, capital expenditure is expected to amount to nearly $12 billion over the next five years.
The airline’s Senior Vice President of Products & Services, Tan Pee Teck, commented:  “DesignworksUSA and JPA are working with us to develop our newest generation of cabin products and the collaboration has been extremely positive to date.  We are all genuinely excited about the in-flight products that will be introduced from next year, which will improve upon our existing award-winning cabin offerings.”
DesignworksUSA will assist in enhancing the First Class seat and cabin environment for new 777-300ERs.  In addition to cabin ambience improvements, a revamped seat will feature more privacy and personal stowage space, and improved seating comfort.
JPA, which has worked with the airline on previous seating programmes, is developing a new generation Business Class seat.  It promises to offer improved comfort in both upright and sleeping positions, and additional stowage space.  Work is being carried out from studios in Singapore and the UK.
New in-flight entertainment and connectivity offerings, as well as enhanced cabin lighting, will also be progressively introduced.  (Image:  SIA)