Singapore Airlines to Redefine Lounges

Ahead of the introduction of the new design concept next year, Singapore Airlines continues to focus efforts on improving existing SilverKris Lounges. (SIA)

Ahead of the introduction of the new design concept next year, Singapore Airlines continues to focus efforts on improving existing SilverKris Lounges. (SIA)

Singapore Airlines has appointed architectural and interior design firm ONG&ONG to develop a new design concept to be applied to all of the airline’s airport lounges across the world.  The appointment is part of a $20 million-plus, five-year investment programme in SilverKris lounges.
The new design will be rolled out progressively from mid-2013, starting with the SilverKris Lounge at Sydney Airport, Australia.
The carrier’s Senior Vice President of Products & Services, Tan Pee Teck, stated:  “Many of our customers tell us that the moment they step on board a Singapore Airlines aircraft, they feel an immediate sense of ‘home’.  We hope to replicate that ‘home away from home’ experience in our lounges, along with the warm Asian hospitality that [we are] renowned for.”
Mr Tan added that the next generation of lounges would meet the needs of both business and leisure passengers, and better integrate the ground and air travel experience.
ONG&ONG was selected following a tender process.  The project will be headed by its Experience Design studio, OX:D.
There are currently 15 SilverKris Lounges at airports around the world, with two more due to be officially opened by the end of 2012.