At the IFTM-Top Resa fair in Paris this week, Air France is confirming an investment of several hundred million euros to reposition its products and services in an attempt to “regain its position as world leader”.
On its long-haul network, Air France – which has put customer satisfaction at the heart of its transformation plan – will be investing several hundred million euros to renew its First and Business class cabins. These investments, made possible by the agreements signed within the framework of the Transform 2015 business plan, will be used to redesign the La Première and Business cabins on board the carrier’s Boeing 777 aircraft from 2014.
Air France has questioned a large panel of frequent travellers in order to determine the changes it needs to become more upmarket.
From this winter, Air France will be offering business travellers a completely redesigned in-flight meal experience inspired by long-haul flights, more flexibility and more attention in Business and Premium Economy on the medium-haul network.
From 2013, travel saver cardholders in Metropolitan France will benefit from new advantages: domestic flights will allow cardholders to access Flying Blue Elite and Elite Plus statuses more quickly and easily. Moreover, the Metropolitan France travel saver card will be extended to certain European routes with an adapted fare scale.
Also in 2013, Air France will offer all of its customers a world-exclusive digital press offer free of charge. This will allow customers to download and store the day’s newspapers and magazines on their tablet or smartphone before their flight.
Already in 2012, Air France has inaugurated new infrastructures at Paris-Charles de Gaulle Airport – including the largest lounge in its network – and has stepped up the cabin layout modifications on its long-haul fleet.
(Image: Air France)