Singapore Airlines Deepens Australian Commitment

Singapore Airlines has signed agreements with six tourism organisations in Australia in line with the Airline’s ongoing efforts to promote tourism to the country.  The agreements are for a period of between two and four years, with the total investment for the current financial year amounting to more than A$5 million.
The airline says that new agreements were signed with the South Australia Tourism Commission and Destination New South Wales, while existing agreements with Tourism Australia, Tourism Queensland, Tourism Victoria and Tourism Western Australia were expanded to increase their value and include new markets.  It names the Key markets covered under the agreements as: “selected countries in Europe and Asia including the UK, Germany, India, Indonesia and Singapore, among others.”
Under the partnerships, Singapore Airlines and the tourism organisations are jointly funding marketing campaigns and activities, including mounting advertising campaigns and organising familiarisation visits for travel agents and media, with the aim of actively promoting tourism to the different states in Australia.
Singapore Airlines has been serving Australia for 45 years and continues to expand capacity to the country. Services between Singapore and Adelaide were recently increased to ten flights per week from seven, while a fourth daily service has been introduced to Perth, up from three.  The Airbus A380 is also being used for two of the three daily flights to Melbourne, up from one, and for two of the four daily flights to Sydney.
“Australia has always been an important market for Singapore Airlines, and these partnerships serve to strengthen our ties with the country’s tourism organisations,” said Singapore Airlines Acting Senior Vice President Sales & Marketing, Mr Chin Yau Seng.
Singapore Airlines currently operates 108 flights a week to five Australian cities, namely Adelaide, Brisbane, Melbourne, Perth and Sydney, while subsidiary SilkAir serves Darwin with four weekly flights.  Including codeshare services through an alliance with Virgin Australia, SIA offers customers access to 32 Australian cities.