easyJet Introduces Allocated Seating On All Flights

UK airline easyJet introduced allocated seating on all of its flights – typically more than 1,000 per day – on November 27, after successfully trialling the system in April 2012 with nearly two million passengers flying on 12,500 allocated seats.
The trial flights delivered improved passenger satisfaction without impacting easyJet’s ability to deliver punctuality.  Research has shown that 71% of passengers believe that allocated seating is better due to the improved boarding experience, while over 60% said that they are more likely to fly with easyJet in the future as a result.
UK Director Paul Simmons commented:  “[This] is the single biggest change the airline has undertaken in its history and an example of easyJet trying to do all it can to make travel easy and affordable for our passengers.
“Allocated seating provides a better boarding experience and gives passengers the added choice of selecting a seat for those who want to.  Thanks to a sophisticated algorithm, passengers who do not wish to pay to select their seat will be seated with the other passengers in their booking the majority of the time.”
All passengers are now allocated a seat for free but have the choice of paying for a specific seat when they book flights, or adding them later to guarantee where they’ll be sitting.  Dependent on the seat selected, the prices are:  £12 (US$19) for extra leg room, £8 ($13) for up-front seats; £3 ($5) for any other seat.
The airline decided to roll out the system in the winter season when fewer people travel to ensure a smooth transition.
(Image:  Key – Caroline Cook)