Air Canada rouge: Canada's New Leisure Airline

On December 18 Air Canada unveiled its new leisure airline, marking a milestone in the Canadian flag carrier’s desire to compete in the leisure travel sector.
The Air Canada rouge name was announced following a contest launched on Facebook
inviting customers, employees and travel industry professionals for their input.  Flights will begin in July 2013 and its route map and special introductory fares are available at now.  Destinations include Venice, Edinburgh, Athens, Cuba, Dominican Republic, Jamaica and Costa Rica.
At a news conference in Toronto to unveil the new leisure airline, Ben Smith, Air Canada’s Executive Vice President and Chief Commercial Officer said: “With the introduction today of Air Canada rouge, Air Canada enters today’s growing leisure travel market on a truly competitive basis. In partnership with Air Canada Vacations, part of our new leisure group, Air Canada rouge will leverage the strengths of Air Canada’s extensive network, operational expertise and frequent flyer reward programme in order to offer Canadians great value for their vacation travel.”
Michael Friisdahl, President and Chief Executive Officer of Air Canada’s Leisure Group,
continued, “With leisure time at a premium, Air Canada rouge will combine affordable fares, great service and choice leisure destinations with those benefits offered by Air Canada and Air Canada Vacations that are valued most by vacation travellers.  We look
forward to giving them a warm welcome on board Air Canada rouge, Canada’s affordably stylish leisure airline.”
For its inaugural 2013 season, Air Canada rouge will introduce new routes not currently
operated by Air Canada to Venice, Italy and Edinburgh, Scotland.  In addition, Air Canada seasonal services from Toronto and Montreal to Athens, Greece will be flown by the leisure carrier.  Similarly, existing Air Canada flights operated in cooperation with Air Canada Vacations to Cuba, the Dominican Republic, Jamaica and Costa Rica will be operated by Air Canada rouge effective July 2013.