Iberia, Spain’s national flag carrier, has unveiled the new products and services it will be rolling out in coming months. The move includes all-new Business and Economy class sections in the Spanish airline’s long-haul fleet and major improvements at its T4 hub in
The new seating sections which passengers can experience from February with the delivery of the first of Iberia’s eight new Airbus A330s, which will be introduced through to March 2014. The new Airbus A330s burn some 15% less fuel than the A340-300s they replace. Iberia’s A330-300s will come with 36 Business class and 242 Economy class seats.
Starting in May, the cabins of Iberia’s long-haul A340-600 fleet will also be refitted with the new seating sections; they will come with 46 Business class and 300 Economy class seats.
The A330s will be used on flights to and from New York, Miami, Chicago, Boston, and Luanda (Angola), while the A340-600s will fly to Los Angeles and to Iberia’s Latin American destinations.
Iberia says the extra-wide Business Plus seats unfold into “perfectly flat beds” nearly two metres long and are housed in individual modules, each with direct access to the aisle. The design and positioning of the new seats is set to ensure greater privacy and comfort to passengers as they work, relax, or sleep.
The airline says Business Plus customers can also enjoy new, intuitive entertainment options, using 15.5” (39.4cm) screens similar to that of tablet computers, plus 4.2” (10.7cm) touch screen remotes with virtual keyboard, with which passengers can make telephone calls, send text messages, and access entertainment options. Each
month some 50 feature films will be available, plus television series, documentaries, some 200 musical options, and 3D games, among many other choices.
Iberia adds that it will soon be adding Wi-Fi Internet access and SMS capability for all its long-haul customers, and both Business and Economy class seats will feature power and communications jacks for passengers’ electronic devices.
Individual entertainment equipment for Economy class passengers will be available on the
new Airbus A330s and Airbus A340-600s. Using intuitive 9” (22.9cm) touch screens,
passengers can choose amongst feature films in numerous languages, television series, documentaries, children’s programmes, etc. Economy class seats are described as having a: “modern design” that is: “wider and more comfortable than current ones.”
In addition to the new cabins, Iberia is launching other products and services to renovate its commercial offer and improve customers’ travel experience on the ground and in the air.
This year the www.iberia.com site is to undergo “a complete makeover,” with improvements to contents and greater ease of browsing. Iberia will also work on “socialising” its website, with the aim of connecting its more than 34 million visitors to the
nearly 1.3 million followers of its social network profiles.
Passengers’ travel experience at Iberia’s T4 hub in Madrid-Barajas airport is being enhanced by the numerous innovations introduced under the Ágora programme, including holographic virtual agents providing information, fast-track luggage check-in, new auto check-in machines, and quick services point for interacting with the company. A new customer service space for economy class passengers is also to be opened shortly.
The airline says these changes reflect its commitment to improving the quality of its services. In the second half of 2012 the airline obtained an 85% punctuality rating and its “perceived quality” rating rose by more than seven points.