Emirates has announced plans to open an indoor aviation themed attraction in London this July.
The carrier says London’s Emirates Aviation Experience (EAE), will be the first of its kind globally. The EAE, located at the South side of the Emirates Air Line cable car in London, will cover an area of almost 3,230 sq ft (300m²) and will provide an insight into the operations and modern achievements of commercial air travel.
“This high-tech facility will bring to London a one of a kind insight into the dynamic world of aviation,” said Tim Clark, President Emirates Airline. “The purpose of this centre is to provide a fun, yet educational, overview of just what it takes to successfully get a 560 tonne aircraft off the ground and 40,000 feet into the sky. Our aim is to explain the intricate science of modern aviation, in a hands-on, entertaining and instructive environment.”
“London is one of the greatest cities in the world, with one of the world’s busiest international airports, making it the perfect setting for this interactive experience. We have successfully operated services to the UK since 1987 and, when opened, the Emirates Aviation Experience will further broaden our already robust UK presence. Being able to provide London and its millions of international visitors with this permanent site is a true reflection of our commitment to innovation and also of our commitment to the UK,” added Mr. Clark.
The airline says by utilising state-of-the-art technology, interactive displays and life-size aircraft models it will create an: “immersive experience” incorporating several zones that will: “take visitors on an interactive aviation journey.”
The EAE will also feature the world’s first public facing commercial flight simulators including two Airbus 380s and two Boeing 777s, utilising full landscape visuals, allowing participants to practise their take-off and landing skills. The centre will cater to people of all ages and will open to the public in time for the city’s peak tourism period this July.
Emirates says it has a strong affiliation with this area of London following the launch of the Emirates Air Line, a popular cable car system across the River Thames, in a ten-year sponsorship deal last June.