Abu Dhabi Airports Company (ADAC) has signed a ten-year partnership with outdoor advertising company JCDecaux Out Of Home FZ-LLC, to operate exclusively the advertising concession at Abu Dhabi International Airport, Al Bateen Executive Airport and Al Ain International Airport.
As well as developing the airports’ indoor and outdoor advertising network, the agreement will introduce technology such as high-definition LCD screens, video walls and interactive systems to entertain and inform passengers.
Mohammed Al Bulooki, Chief Commercial Officer at ADAC, commented: “Abu Dhabi International Airport is the ideal location for innovative and interactive advertising campaigns that enhance the passenger experience and provide high visibility for advertisers and their brands.
“Providing new services of an outstanding quality is a key priority at the airport. ADAC is looking for a partner that has the ability to understand passenger needs and to provide tailored solutions for the airport. ADAC believes that with their expertise, their state-of-the-art technology, strategic planning and knowledge of the Middle East market, JCDecaux is well positioned as the perfect fit to provide a platform of innovative ideas.”
JCDecaux has contracts at 31 airports in the Middle East, reaching an audience of more than 150 million passengers a year – nearly two thirds of the region’s annual passenger traffic. The company’s major concessions include Paris Charles de Gaulle, Frankfurt, Beijing, Hong Kong, Singapore, Bangkok, Dubai, London, Los Angeles and New York airports.