The Gerald R Ford International Airport has worked with Steelcase, Inc to redesign its Visitor Information Area (VIA). The VIA is staffed by friendly city ambassadors and is a comfortable and convenient place to accommodate travelers. With a variety of spaces within the area, visitors can relax and browse on provided iPads, or use the interactive walk-up screen to quickly find what they need such as area restaurants, hotel contact information, cab services, weather, etc. The design idea and furniture for the new visitor space were provided by Steelcase and an official ribbon cutting ceremony took place on March 14.
Visitor information services are provided in partnership with Experience Grand Rapids, the local convention and visitor’s bureau, through an ambassador programme. Ambassadors service both the information desk as well as “roaming ambassadors” who travel throughout the airport with their distinct green jackets and iPads, helping to answer patron’s questions. The Visitor Information Area is staffed from 9:00 a.m. until 11 p.m. seven days a week.
“This energized and very functional space for visitor interaction is much more reflective of the overall Grand Rapids brand,” said Experience Grand Rapids President Doug Small. “With world-class infrastructure and design from our partners at Steelcase and the ability to serve today’s technologically advanced traveller, visitor satisfaction at the Gerald R Ford International Airport will move to the next level.”
In addition to new VIA, the airport features two Steelcase, Inc business centers that were refreshed with new paint, desks, chairs and graphics.
“Steelcase does an incredible job of making sure our business and leisure travelers feel comfortable when they step foot in our airport,” said GFIA Executive Director Brian Ryks. “We are thrilled to have partnered with Steelcase and Experience Grand Rapids to redesign the visitor information area. The new space will be enjoyed by millions of passengers and visitors each year, and provide our Experience Grand Rapids Ambassador staff a wonderful area to assist West Michigan travellers.”