Monarch Airlines has announced the launch of MPlayer, its personal inflight entertainment service. MPlayer allows customers to connect to the on-board wireless network via their own iOS or Android smartphone or tablet and access a wide range of free and pay-to-access in-flight entertainment content. Passengers will need to download the free MPlayer app to access the system before their Monarch flight; the app is available in the AppStore, GooglePlay and Amazon App Store.
Monarch Airlines is partnering with AeroFi; an avionics technology company based in Milton Keynes to begin rolling out MPlayer across its fleet from this summer. AeroFi’s solution to on-board wireless streaming has an aircraft server under the flight deck which stores all content and control software. Wireless access points are then located throughout the aircraft. The installation of the system is carried out during the aircraft’s scheduled maintenance checks by Monarch’s sister company Monarch Engineering.
Monarch says the MPlayer media bundle costs £3.99 (approximately US$6.73) per person per flight, giving passengers access to: “five blockbuster Hollywood movies, over 50 episodes of the best BBC Worldwide programmes spanning many genres to appeal to all ages and an extensive music library of over 50 albums from the summer’s biggest hits through to must-have collections.”
Customers are able to browse information about the content before they make their purchase (the media bundle fee applies to each flight to access the premium content, including returning passengers).
In addition to paid-to-access content, free services include: digital versions of Monarch’s two in-flight magazines Passport and duty-free magazine, Love to Shop; destination restaurant reviews from TripAdvisor and destination bar reviews provided by trend-setting socialites BarChick.
Tim Williamson, the airline’s Director of Customer Experience and Marketing commented: “We are delighted to launch MPlayer for our customers this summer as the next innovation for the airline. We recently launched our non-reclining seats with integrated tablet holder and the launch of MPlayer compliments the new seats making it easier to use your device on board.”
MPlayer is currently available on six aircraft operating across the Monarch fleet and the roll out will continue to the remainder of the fleet throughout 2014 and into next year.
Customers are encouraged to download the free MPlayer app before they fly and passengers flying on any of the six MPlayer aircraft will be reminded to download the app via email.
However, anyone can go to the App Stores or www.monarch.co.uk/mplayer to read more about the service.