Boeing and EVA Air celebrated the unveiling of the airline’s new livery during a delivery ceremony for the carrier’s 22nd 777-300ER (Extended Range) on November 11.
“Today, we unveiled a new livery design to herald our continuing commitment to service innovation,” said EVA Chairman K.W. Chang. “EVA was a launch customer for the 777-300ER in 2005 and the aircraft has become the backbone of our long-haul fleet. By the end of 2017, we will be operating more than 30 Boeing 777-300ERs. These new generation Boeing 777-300ERs have significantly upgraded our in-flight service and cabin environment.”
EVA’s new corporate identity retains its original compass design, borrowed from the logo of its parent company, Evergreen Group. In the livery, the simplified tail design establishes the compass as the focal point for the EVA Air brand.
“We are truly honoured EVA chose to unveil its brand new livery on the 777-300ER,” said Ray Conner, President and CEO of Boeing Commercial Airplanes. “The 777-300ER is a market-leading airplane and has helped EVA provide world-class service to its customers. The Boeing Company is proud to play an integral role in enhancing EVA’s brand and their continued success going forward.”
EVA Air currently operates more than 36 Boeing airliners, including 21 777-300ERs. The airline plans to introduce seven more 777-300ERs to its fleet by the end of 2016 and deploy them on North American routes.
The 777-300ER will receive further improvements in 2016 designed to reduce fuel use by 2%.