Air Canada unveiled a new colour scheme for its aircraft and staff uniforms on February 9.
Its 300 mainline and regional aircraft will gradually be repainted in a livery compromising a white fuselage with black AIR CANADA titles in block capitals, plus a black tailfin, fuselage belly and engines. Each aircraft type will also have a small black ‘mask’ outlining the cockpit windows. Red maple leaf ‘rondelles’ are located on the lower forward fuselage below the airline titles, plus the tailfin, engines and underneath the belly, thereby enabling the brand to be identified from below.
Its new look was revealed at three events held simultaneously in Toronto, Montreal and Vancouver.
Benjamin Smith, President, Passenger Airlines said at the Toronto event: “Air Canada’s new livery signals a pivotal inflection point in our 80-year history.
“On the occasion of Canada’s 150th anniversary year, with our new livery, new uniforms for our employees, the award-winning international cabin standard introduced with the launch of our Boeing 787 aircraft, and enhanced onboard offerings, the future Air Canada represents the strength of our nation and the future-looking spirit of our airline.”
The airline’s pilots, flight attendants, airport customer service agents and other uniformed personnel comprising approximately two-thirds of its 30,000 global workforce will start wearing their new uniforms later this year.