After a six-month makeover, the Duty Free Shop in Munich Airport’s Terminal 2, Level 05 (H Gate Area) has reopened with the new MyDutyFree branding. The concept, idea and renovations were carried out by Munich Airport’s retail subsidiary in cooperation with the Gruschwitz design office.
The airport said that to provide a sense of local colour, the decor and signage in the new MyDutyFree shops reflect the character of some of Munich’s best-known neighbourhoods. The new store is inspired by Lehel. One of the city’s most picturesque districts, Lehel is home to the world-famous English Garden and the ever-popular wakeboarding scene in the Eisbach stream. With its splendid streetscapes and imposing buildings, Lehel also features plenty of cultural and architectural highlights.
Sven Zahn, the managing director of Munich Airport’s regional subsidiary commented: “By expanding our product range to include regional brands, and with subtle references to the city of Munich, we underscore Munich Airport’s strong sense of local identity. Philipp Ahrens, the airport’s head of centre management, added:
“With the MyDutyFree brand, we have implemented a unique concept at Munich Airport. And now, with the launch of our sixth shop with the new design, we have opened up a very special retail experience.”