British Airways says it is set to deliver significant changes to the onboard product and service in its FIRST cabin as part of its £6.5bn investment for customers. The airline said it will begin to roll out the cabin’s new look and feel from March 31. It said it will include new bedding, amenities and menus that would not look out of place in a revered five-star British hotel. Passengers travelling in its First cabin will be offered super-soft, sophisticated new male and female loungewear designed exclusively by British fashion brand Temperley, London. It noted that the loungewear will be coupled with bespoke British Airways amenity bags, featuring Temperley’s “Star” design. The bags will be filled with products from No 1 British Skincare brand, ELEMIS, including products from the highly sought after ULTRA SMART PROCOLLAGEN range. The amenity kit contains the essentials to cleanse, revive and hydrate.
The airline’s chefs have also designed new A La Carte menus that focus on fresh seasonal ingredients of British provenance, all served on bone china crockery, designed exclusively for the airline by high-end British tableware designer William Edwards. The new tableware will be accompanied by contemporary cutlery from Studio William.
The airline will also be introducing a new signature afternoon tea service, showcasing the great British tradition of high tea. The menu will include a selection sandwiches, delicate pastries and scones, as well as a wide range of tea infusions.
As part of the changes, British Airways is also investing in new Dartington glassware.
Carolina Martinoli, British Airways’ director of brand and customer experience, said: “As part of our £6.5bn investment in customers, we’re changing parts of the travel experience in our First cabin. Our teams of designers, chefs and customer service experts have carefully thought through the details we know matter most to our customers.
“In this, our centenary year, we’ve sought out some of the best British designers and manufacturers to work with to ensure travelling in First with British Airways is an unforgettable experience.”