Kempegowda International Airport, Bengaluru, India, (IATA: BLR) has taken delivery of a concessionaire’s sales information system provided and installed by the airport-focused analytics and big data specialist, GrayMatter.
The airport said the system provides real-time point of sales (PoS) data integration and commercial analytics across all concessionaires BLR, for the airport’s operator, Bangalore International Airport Limited (BIAL). The technology is intended to provide a better passenger shopping experience at the airport through targeted positioning of products and relevant offers. It delivers data-driven business insights around performance of F&B outlets, retail stores, duty-free shops, product categories, products as well as around customer preferences.
Kenneth Guldbjerg, chief commercial officer, BIAL commented: “KIAB works with partners such as GrayMatter to offer our passengers a technologically-superior and seamless Airport experience. I look forward to the envisaged outcomes from this implementation, including the expected transparency that it will lend to retail revenue reporting. I am excited with the possibility of significant value addition through the system that would enable BIAL’s Commercial Team to receive invaluable customer insights to aid decision making.”