Moscow Domodedovo Airport (IATA: DME) has digitalised its sales of goods and services. The airport worked together with Mydutyfree to deliver the initiative.
In the first stage of the project, it has introduced an online platform for pre-ordering goods from duty-free shops. The service is available at market.dme.ru and it means that Domodedovo joins the likes of Heathrow, Singapore Changi, Frankfurt and Seoul Incheon which are providing similar services for online e-commerce duty-free goods.
A statement from DME said the new facility’s pricing on the platform is 7% lower than in stores. It is also planning to introduce a group-buying feature which will give a traveller a sharable link to the bag, allowing their friends to add the goods of their choice. An order can then be automatically placed. The platform launched featuring more than 4,000 goods from Heinemann Duty Free shops and has both Russian and English language catalogues.
Customers can choose and order their goods on the airport’s website and, upon arrival at the airport, uses their order reference number to make their purchase. They can also change their order at the shop without losing the discount.
Domodedovo said it is planning to employ the platform as an e-commerce hub for all service providers at the airport, including food, taxies, business lounges, etc. Later, the service may be extended to include large Moscow shops.