BWI Marshall Airport set to create innovative terminal advertising network

(Photo: BWI)

The new programme hopes to engage travellers within the airport terminal

A new advertising programme put forward by Clear Channel Airports is underway at Baltimore/Washington International Thurgood Marshall Airport (BWI).

The advertising company has established a ten-year contract with the facility which it hopes will create an integrated passenger experience programme. Upgrades are expected to commence in spring 2021.

Expectations of the new advancements comprise new digital displays in high traffic areas of the airport, flight information monitor messaging, wrap applications, digital projections and tension fabric displays.

The pair also hope to improve on the new baggage claim digital network, with the introduction of an LCD network for the airport’s rental car shuttle buses.

Morten Gotterup, president of Clear Channel Airports, believes the new partnership is positive for the recovery of air travel: “As our country continues to reopen, we expect activity at Baltimore/Washington International Thurgood Marshall Airport to continue to pick up more quickly than other regions since it’s a hub to so many businesses, universities and government entities.

“These are still very challenging times for the travel business, but we’re proud of the new partnership we have with BWI Marshall and are very much looking forward to working closely with their team as a resource and recovery partner so we can develop innovative, interactive and educational advertising experiences for their passenger base,” he added.

Approval was granted by the Maryland Board of Public Works back in March. The airport is hoping the plans will feature a comprehensive promotional network that will offer engagement opportunities for passengers.

BWI is currently working through its COVID-19 recovery, as the airport continues to ensure safety measures are in place for travellers.